In the latest example of a multi-national corporation with a history of using child labour and price fixing in order to maximize its profits offering moral guidance to common folk, Proctor & Gamble is using its Gillette brand to remind men that we’re all basically pieces of shit at heart.
The advertisement’s description opens with a line that implies that men are, by default, awful human beings that require intervention if they hope to become anything better:
Bullying. Harassment. Is this the best a man can get?
No, that’s not the best a man can get, and thousands of years of history has proven that countless times. Contrary to the popular quip, one bad apple – or even hundreds or thousands among millions or billions – does not spoil the bunch.
So far, the video has racked up 255,000 thumbs up versus 630,000 thumbs down on YouTube, with media attention also thankfully tending toward criticism – not that there isn’t an unsettling amount of praise being thrown around.
From a Hermetic point of view, this is an attempt to subjugate the primal masculine force in the west, the same folly committed against the primal feminine force in times past. While we’ve rectified one issue, the pendulum has swung so far so as to see us make the same mistake over again, merely from a different angle. And it doesn’t look to be letting up any time soon, unfortunately.
So what’s your bet on the next corrupt corporate entity to remind us men of our lowly nature?